What I do
Research and strategy, end to end.
From challenging the brief to delivering the final report or strategy — qualitative, quantitative, evaluation, and communication planning. Projects range from standalone mandates to fully integrated research-to-strategy assignments.
01
Research Design & Scoping
Before methodology is agreed, the brief is examined. What's the actual question, does the proposed approach fit, and will the findings be usable once the study is done?
Brief ReviewMethodologyScoping
02
Qualitative Research
Focus groups and in-depth interviews, designed and moderated across markets. The design and facilitation adapt to each cultural context — which matters more than it sounds in multi-country work.
Focus GroupsIn-depth InterviewsModerationAnalysis
03
Quantitative Research
Survey design, sampling frameworks, fieldwork management, and statistical analysis — structured for multi-country and multi-wave programmes, built to be tracked and compared over time.
Survey DesignSamplingMulti-waveAnalysis
04
Campaign Evaluation
Baseline, interim, and endline studies for campaigns and programmes — measuring what changed, explaining why, and situating results in the context of what was happening around the campaign at the time.
Baseline / EndlineCampaign EvaluationImpact
05
Communication Strategy
Audience analysis, message development, channel planning, and campaign framing — grounded in research. Runs as a standalone mandate or as the continuation of a research project.
Audience AnalysisMessage DevelopmentChannel Planning
06
Societal Analysis
Analysis of evolutions within society linked to sociodemographics, attitudes, and behaviour. Prospective scenario building that situates research findings in a longer arc — not just the current snapshot.
Trend AnalysisScenario BuildingSocietal Context
How it works
A consistent process, adapted to each project.
I
Challenge the brief
Before any methodology is agreed, the brief is examined. Is this the right question? Is the proposed approach the best way to answer it?
II
Design the study
Questionnaire or discussion guide, sampling framework, and supplier coordination — agreed before fieldwork begins.
III
Run the fieldwork
Data collection and quality control managed end to end, with analysis beginning as results come in.
IV
Deliver direction
Report, deck, or dashboard — structured around the decision it needs to inform, built to be reused across future waves.
Public sector & EU institutions
Banking & financial services
About
Julien Clerckx.
Research and communication strategy consultant, working with public institutions, agencies, and private organisations across Europe and beyond.
With over fifteen years of practice, Julien Clerckx has built his expertise at the intersection of field research, strategic consulting, and societal analysis — trained in European politics and in marketing and communication — understanding what people actually think, reading the context around them, and knowing what it means for how you communicate.
Contact
Let's talk.
Whether the need is research, communication strategy, or both — an initial conversation is always useful.
